A job for coffee The day begins. You drag yourself into the kitchen and put your favorite beans into the coffee grinder. The aroma rises and so does your excitement. As the water runs over the grounds, you know that a perfect cup of coffee is about to greet you like an old, loyal friend. It’s the first cup of the day, and you can’t get going without it.


Coffee. Just the word alone conjures up images of happiness and productivity.


The world consumes about 1.6 billion cups of coffee a day. That’s BILLIONS in case you missed it. Coffee is the second most traded product in the entire world after petroleum. Let that sink in. Next to fuel, our biggest need in the world is not food, clothing or shelter, but coffee beans. If you live in New York, this figure is even more exaggerated, as New Yorkers drink almost 7 times as much coffee as any other city in the United States. That’s my kind of city.


In the U.S. alone, there are over 100 million daily coffee drinkers, drinking 44 million cups a day, spending 4 billion dollars importing coffee annually.


Coffee has many added benefits other than waking you up in the morning:


      • •  Aids in digestion
      • •  Helps you retain your memory
      • •  No cholesterol (if you drink it black)
      • •  Lowers the risk of developing type 2 diabetes
      • •  It’s great for your skin
      • •  Helps fight depression

But we also don’t just love coffee for the health benefits. We love the taste of coffee. And with so many flavors, varieties, and preparation methods, there’s always something new to discover. 


comments powered by Disqus