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Diedrich Coffee, Inc. quickly grew from a local favorite, to a regional favorite, to a nationally recognized leader with retail coffeehouses and wholesale distribution from coast to coast. The secret to their success lay in a passion for mastering the details. The Diedrich family perfected every aspect of the ideal cup of coffee — from growing and selecting to roasting and serving all with a very personal touch.

In fact, in the early days, Carl Diedrich even personally transported hand-selected Arabica beans in his VW van from Guatemala to California.